The Best Kept Secret to Cutting Costs at the Grocery Store: Private Labels

The Best Kept Secret to Cutting Costs at the Grocery Store: Private Labels

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When you’re walking down the supermarket aisle, the options can check here be daunting. On one hand, you see name-brand products, with their eye-catching packaging and heavy advertising. On the other hand, there are store-brand items, which are often more affordable but not as well-known. Choosing store brands can be a smart way to cut costs without losing value.

Private label products are produced by third-party companies, but sold under the retailer’s name. Often, these items are very similar to name-brand versions. The main difference? Store brands don’t include the high costs of advertising that name brands build into the price.

Many people assume that cheaper products are lower quality, but blind taste tests have shown that shoppers frequently can’t distinguish between generic brands and popular brands. Especially when it comes to common household items like salt, the quality is virtually the same.

For over-the-counter medications, the core ingredients are regulated and must comply with the same safety rules, so whether you’re buying branded medicine or generic pills, you’re receiving a similar product at a lower price.

In other categories like toiletries, it may seem a bit risky to try store brands, but it’s often worth it. Even if a product doesn’t meet your standards, the money saved will compensate over time. Many stores even offer money-back guarantees on their private-label items, eliminating the risk to try.

The important thing is that you don’t have to go all-in at once. Try switching a few items at first—such as baking ingredients, household items, or basic groceries. Over time, you may be surprised how much you’ve cut from your budget. By being open to store brands, you’ll notice significant savings in your household budget without feeling like you’re sacrificing quality.

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